Hulu prices will also increase along with Disney Plus without ads, which will raise $3 to $10.99
Disney+, Hulu, and ESPN+ will soon be more expensive to stream. In December, Disney announced plans to raise prices on both streaming services as it prepares to launch an ad-supported version of Disney+, which will be available to consumers.
It is anticipated that subscribers to Disney+ subscribers without advertisements will experience the largest increase, as the current $7.99 a month plan will go up to $10.99 a month upon the increase of $3. There will be a basic plan with ads available from December 8, with a monthly price of $7.99.
In addition, Hulu will also see a price hike starting October 10. For the ad-free premium plan, the price will go up by $2 to $14.99, and for the ad-supported plan, the price will rise by $7.99 to $14.99. On Aug. 23, the price of ESPN+, the sports-oriented streaming service, will increase from $8.99 per month to $9.99 per month.
It is important to note that the changes come as Disney+ continues to add more subscribers. During its third quarter, Disney said that it acquired 14.4 million new subscribers to its Disney+ service.
Disney+ isn't the only streaming platform that has experimented with an ad-supported model in the past. When Netflix announced its quarterly earnings call in April, it revealed it was looking into a tier of services that would feature ads for a lower price, in contrast to its long-standing refusal to run ads.
In the meantime, the cost of streaming content continues to rise at an alarming rate. At the beginning of this year, Netflix raised its prices.