TikTok is a target for YouTube's revenue-sharing for shorts and partner program expansion
The groundbreaking news
It is challenging for producers on applications like TikTok to make a living solely from their material because no short-form video platform has completely worked out how to divide ad money. Today, however, YouTube made significant modifications to its YouTube Partner Program, enabling creators to profit from advertising on Shorts, a service that competes with TikTok.
Eligibility for monetization of YouTube shorts
The Partner Program, which enables creators to profit from YouTube advertising, is now open to Shorts creators. For eligibility in the current Partner Program, YouTubers must have at than 1,000 subscribers and 4,000 watch hours in the previous year. Shorts artists can now sign up for the Partner Program if their videos have received at least 10 million views in the past 90 days on the site. These creators will receive 45% of the money generated by the ads on their videos as Partner Program participants.
YouTube would start to monetize Shorts videos
The information we're sharing today was first reported by the New York Times last week, but now that it's official, YouTube Shorts is set to overtake TikTok as its main rival. Creators are encouraged to produce original material for the YouTube platform if they can earn more money from Shorts than from TikTok.
Creators can utilize this new resource to look for the songs they have in mind or to look for songs within the budget they have established for the project. They can use the service to obtain a wider selection of popular songs.
Of course, Creator Music also gives YouTube another weapon in its arsenal when it comes to competing with TikTok, a site that has flourished thanks to short videos set to popular music and is currently reported to be developing its own streaming music service.
Creator Music will extend to more regions in 2023 after its U.S. debut
According to YouTube, Creator Music is now in beta testing and will go live in the United States later this fall. Currently, the service collaborates with independent partners such as Empire, Believe, Downtown, and Merlin. However, the business did not specify whether or when it will incorporate large labels. Creator Music will extend to more regions in 2023 after its U.S. debut