The Apple EV program is being guided by a Lamborghini executive

By TechThop Team

Posted on: 28 Jul, 2022

It has been reported by Bloomberg that Apple has hired a former Lamborghini executive with 20 years of experience to work on the company's not-so-secret electric autonomous vehicle program.

As shown in his LinkedIn profile, Luigi Taraborrelli appears to have left Lamborghini in May 2022. Since joining Lamborghini nearly 21 years ago, Taraborrelli has led the development of chassis and vehicle dynamics.

During his tenure at Lamborghini, Taraborrelli contributed to vehicles such as the Urus SUV, Huracan Coupé, Performante,

As well as the Aventador Coupé. A few limited series projects were also completed by him, such as the Lamborghini Serrato.

In addition to Taraborrelli's hiring, Apple has made a few other hires in recent months that indicate the company remains committed to making electric cars.

It is true that Apple has made those signals before, only to lose key employees or run into other challenges that threatened to derail the project.

Project Titan has had ups and downs since it launched in 2014, perhaps Silicon Valley's worst-kept secret.

At one point, the company even reduced the size of the team because the project was repeatedly delayed.

In addition, it lost a good deal of talent. Doug Field, the Apple Special Projects head who was also working on the Titan car project, was poached by Ford in September 2021.

The project has been overseen by one of Apple's top software executives, Kevin Lynch, who was hired in the past year. Desi Ujkashevic, former global director of safety engineering at Ford, joined Apple in May.

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