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A Beats by Kim collaboration is announced by Apple, but I see only shapewear

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A Beats by Kim collaboration is announced by Apple, but I see only shapewear


By TechThop Team

Posted on: 11 Aug, 2022

Apple says they'll have three flavor options: moon, dune, and earth. They'll debut on Apple.com on August 16 and be available 'in limited quantities' at Apple Stores and third-party retailers the next day.

As part of Apple's first collaboration with Kim Kardashian, Beats Fit Pro wireless earbuds now boast nude-toned finishes.

These Kardashian-approved buds will set you back $200, which is $20 more than the current standard Beats Fit Pro price.

Only the minimal colors are new, and they seem to have been lifted from the 2019 lookbook for SKIMS, Kardashian's shapewear company (and rebrand).

'Since you wear earbuds every day, they should be able to blend in,' said Kim Kardashian in the commercial. Tech products, especially headphones, are never neutral-colored.

Beats was acquired by Apple for $3 billion in 2014 by Dr. Dre and music executive Jimmy Iovine.

With the same innards, Apple is selling the special-edition buds in nine countries. These are the places where folks can pick up a pair (listed alphabetically).

Australia: David Jones, Canada: Apple.com, Amazon,.com, and SSENSE, China: Lane Crawford and WeChat

French: Apple.com, Apple Store Champs-Élysées, Galeries Lafayette, Germany: The Apple store on Kurfürstendamm in Berlin, Apple.com, and Zalando

Japan: Apple.com, Switzerland: Zalando, UK: Apple.com, Amazon, Selfridges, and an Apple Store in Regent Street, London

U.S.: Amazon, Apple.com, and Apple Stores in Los Angeles (at the Grove, Tower Theater, and Third Street Promenade), New York (5th Avenue), Miami (Aventura), and Chicago (Michigan Ave.).

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