Apple's iPad 14 early announcement and shipment could help minimize the recession risk

By TechThop Team

Posted on: 20 Aug, 2022

According to reports, Apple will unveil the iPhone 14 on September 7 instead of September 13, as previously rumored.

According to known analyst Ming-Chi Kuo, an early announcement and shipment of Apple's new iPhone can minimize the effects of recession risk on demand, even though it may not seem like a big deal to us.

He also says that the early announcement/shipment date could be one of the reasons why Apple offered a positive outlook for the third quarter of 2022 in the last earnings call.

According to Kuo, since the “global recession risk remains increasing and unpredictable,” it may be a good idea for Apple to release the iPhone 14 series as soon as possible to minimize the impact of the recession on demand.

Typically, Apple announces iPhone models and other products such as Apple Watch, and these products are released in stores about a week and a half after they are announced. This year, Apple is expected to follow that pattern.

Apple is expected to unveil its new iPhone 14 line on September 7 in a launch event, according to Bloomberg's Mark Gurman, citing sources with knowledge of the matter. More than half of its sales come from iPhones.

Gurman says Apple is updating its flagship product at a time when consumers are facing inflation and a shaky economy. However, it has been reportedly doing well in comparison to its competitors.

As compared to all other players in the market, Apple has successfully minimized the effect of supply chain constraints on its product launches, according to a report.

The report noted that the Cupertino company was able to handle iPhone shipments pretty well, despite the lack of availability of some products, such as Studio Displays and MacBooks.

According to Apple, the iPhone 14 series will include four models: the iPhone 14, the iPhone 14 Max, the iPhone 14 Pro, and the iPhone 14 Pro Max.

According to reports, the iPhone 14 Pro and iPhone 14 Pro Max could be priced $100 more than last year's iPhone 13 Pro and iPhone 13 Pro Max.

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