There is no doubt that YouTube has made it that much easier for people to make impulse purchases from their favorite channels.
The internet giant now lets creators link their Shopify stores to their homepages, making it easier for fans to grab merch from them.
There will be no need to leave a video to check if a YouTuber is based in the US because you will know if a product is in stock.
There may be a hoodie or yoga mat that's a must-have, and you can order it moments after you see it on the site.
Several factors make a creator eligible to sell on the site - namely, they need to have at least 10,000 subscribers monetization, a focus on non-child content, and a largely spotless record of policy violations.
As a result, it is not possible to launch both your YouTube channel and your store at the same time.
The company told Engadget that it will not take a cut from sales that are linked to Shopify.
Yet, it is clear that the company is hoping that by offering a seamless shopping experience, consumers will be encouraged to shop on video pages as well.
This, in turn, might compel creators to build up a large enough audience so that they can share a storefront and boost the bottom line of their business.
As a result, YouTube might also be able to fight off competition from Instagram and other social media platforms that already provide users with the opportunity to shop via social media.
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