Google announces new Play Store policies regarding intrusive ads and impersonation

By TechThop Team

Posted on: 29 Jul, 2022

Developers should note that Google announced new Play Store policies on Wednesday that aim to address intrusive ads, alarms, VPNs, and apps that impersonate brands.

It said the policies would go into effect over a number of timeframes to allow developers ample time to make changes to their apps.

It is aiming to improve app experiences and security with these policies, according to the search giant. Below is a list of what Google announced and when these policies will take effect:

Any full-screen ads that cannot be closed after 15 seconds will be prohibited by this policy. It is possible to exceed these time limits with opt-in ads, such as ads to watch game rewards.

In addition, the company will prohibit full-screen interstitial ads that appear before the app's loading screen, when you start a level,, or during gameplay.

The impersonation of government, companies, and businesses (August 31, 2022): Google is cracking down on unauthorized apps implying associations with government, corporations, and businesses.

A government organization's logo and national emblem cannot be used in an app to create the illusion that it's an official one. A developer cannot use an icon to indicate that he or she is affiliated with a company, artist, or TV show if they aren't authorized to do so.

As examples of apps that could be removed from the Play Store, the report cited apps advocating unapproved treatments, injurious practices like conversion therapy, and vaccine misinformation.

Flag_secure (August 31, 2022): This toggle enables developers to prevent screenshots from recording screen content. You'll only see a black screen if you attempt to take one. This is common among streaming apps. Except for accessibility tools like screen readers, other apps are prohibited from bypassing this flag and recording screen content.

VPN Service (August 31, 2022): Apps cannot use Android's VPN services to track user data or reroute user traffic in order to earn money from advertising.


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