Samsung is once again ramping up the hype machine for its upcoming foldable devices, so ahead of the next Unpacked event on August 10th, mobile president TM Roh has published another blog post.
He makes the case that foldable is now a reality - and that more people are buying them.
As Roh writes, 'Three years ago, Galaxy foldable could be summed up with just one word: radical.
Almost 10 million foldable smartphones were shipped worldwide in 2021, up 300 percent from 2020, Roh states in the post.
while DSCC says there were 7.9 million. In 2021, Samsung alone shipped 272 million smartphones, according to IDC. Whatever the number is, it would represent only a small fraction of the market for smartphones.
Ross also shared data that showed Samsung leads the foldable market overwhelmingly. The DSCC reported that Samsung shipped 87.8 percent of phones in 2021, followed by Huawei at 9.3 percent.
According to DSCC's list, Xiaomi had 2.4 percent of shipments, Royole had 0.3 percent, and Oppo had 0.2 percent.
Samsung will want to capture as much of that potential market as it can because foldable shipments are expected to reach 27.6 million by 2025, according to IDC.
Therefore, even though Samsung's next Galaxy Z Fold and Q Flip models aren't expected to look much different than last year's, it makes sense to roll out the red carpet.
Samsung's Unpacked event is another opportunity for the company to keep its foot on the gas, as Apple reportedly explores foldable concepts, but any release is likely at least a year away.
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