Nord may become an independent brand for OnePlus, according to reports. Launched with the OnePlus Nord smartphone in 2020, the Nord brand debuted in the smartphone market. Since the OnePlus X was launched in 2015, this was the company's first mid-range smartphone.
Two years after its launch, the Nord brand offers a range of midrange and entry-level smartphones, as well as OnePlus Nord TWS earbuds. Additionally, Nord is rumored to launch a smartwatch and earbuds in the near future.
OnePlus is part of BBK Electronics, which is an umbrella company that owns multiple smartphone brands like Oppo, Vivo, iQOO, Realme, and Oppo.
As one of the world's most popular Android smartphone brands, OnePlus began with the iconic OnePlus One, which some OnePlus fans still consider to be the best OnePlus phone ever.
A new report suggests 'Nord' may soon become a separate brand from OnePlus, much as POCO operates independently from Xiaomi or iQOO operates independently from Vivo.
In addition, once Nord is spun off into a separate brand, it might have a separate team, branding, and even its own stores. Although Nord is part of the OnePlus brand, this would still be accompanied by some OnePlus branding, such as 'a OnePlus brand' or 'from OnePlus'.
It's also interesting to see what OnePlus is reportedly looking to do with Nord. As part of OnePlus' strategy to turn it into a full-fledged consumer electronics brand, the Nord range would include not only smartphones and accessories, but also TVs, fitness bands, smartwatches, Bluetooth neckbands, and power banks, and more.
The device will also reportedly have a 'very strong offline presence,' unlike OnePlus, where it will be sold through its own showrooms. Additionally, the Nord team could be based in India and even become its manufacturing center.
Xiaomi's POCO devices come with the POCO launcher on top of MIUI, just as the Nord range of phones will have its own interface on top of OnePlus' Oxygen OS. Additionally, the brand will cover most segments of the smartphone market with expansions at the upper-end and lower-end.
A 'budget flagship' model for around $450 is expected to join the Nord portfolio, as well as an entry-level model for under $200.
As an alternative to OnePlus' trademark red and white color scheme, the new brand would reportedly use light blue as its theme color. OnePlus has not confirmed the report, so we'll have to wait and see how this plays out.
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