Reels will now be shared on Instagram for video posts under 15 minutes

By TechThop Team

Posted on: 23 Jul, 2022

Reels will now be used for short video posts on Instagram that are less than 15 minutes. Reels will not be created from videos posted before this change. In the coming weeks, the company will make this change permanent after testing it a few weeks ago.

Instagram says the change is part of its efforts to provide a more immersive and full-screen experience. To create a single home for all videos on the app, the company is consolidating the video and reel tabs on users' profiles.

With this change, anyone who discovers your Reel can use your audio to make their Reel if your account is public. Your Reel will only be visible to your followers if your account is set to private.

Any user who has access to your public account can create a Remix of your Reel once it has been posted. In your account settings, you can prevent people from remixing your Reels.

It may cause some users to be upset, as some challenges may arise as a result of the change. If a horizontal video is uploaded into a vertical Reels format, it may be difficult to post it.

This move isn't entirely unexpected, especially since Instagram has hinted at plans to simplify video on its app. Instagram's head Adam Mosseri said last year the company would focus on Reels in 2022 and double down on video.

It appears that this change may have always been planned, as he hinted that Instagram would consolidate all of its video products around Reels.

Additionally, Instagram announced it will introduce new ways for users to create and share reels. Facebook is introducing a new 'dual' feature that lets users simultaneously record content and reactions. By using the Dual feature in the Instagram camera, you can record using your phone's front and back cameras simultaneously.

A new version of Instagram's 'Template' feature for Reels will also be available soon. In the Reels camera, users can now choose one of a variety of templates to create their Reels with, uploading both video and photos. The company launched the initial rollout of templates last month, allowing users to create Reels using existing formats and audio.

Reels Remix, the company's version of TikTok Duets, is also being expanded. Users can add their video commentary to existing reels by choosing from a green screen, horizontal or vertical split-screen, or picture-in-picture reaction view on Instagram's Remix.

Users can also remix public photos via the new 'Remix for photos' option. Furthermore, you can now add your clip after the original reel rather than having it appear at the same time as the original.

We're always working on improving your Instagram experience,' the company wrote in a blog post. We will continue to build features that make creating and sharing reels on Instagram easier and more fun.”

Meta has been betting big on Reels as a result of the changes. During its Q1 2022 earnings report, Instagram revealed that Reels now account for more than 20% of all time spent on the platform.

It doesn't surprise me that Instagram wants to expand Reels even further by removing video posts altogether since it can now boast about people spending even more time watching Reels. As part of its second-quarter earnings release on July 27th, Meta may provide an updated number for Reels engagement.

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