Despite being the first smartphone camera sensor to be 200MP, the ISOCELL HP1 was never shipped in official phones. A Motorola phone with the ISOCELL HP1 is in the pipeline, however.

Samples have already been shipped to vendors and other smartphone manufacturers, and Samsung plans to begin mass production this year.

Samsung is looking to disrupt Sony's stronghold over the smartphone camera market, which is dominated by Sony. Leading smartphone manufacturers from all over the world use Sony sensors, including Samsung and Apple.

A Motorola phone will debut Samsung’s first-generation ISOCELL HP1 200MP sensor. Samsung decided to keep improving the ISOCELL HP1 sensor since it didn’t meet their requirements. 

Samsung is able to produce a smaller 1/1.14-inch camera sensor format with the ISOCELL HP3, as opposed to its predecessor, the ISOCELL HP2, which had 0.64-micron pixels.

Compared to HP2, the HP3 has a smaller sensor surface area, which means other manufacturers won't have a hard time keeping their phones slim despite using 200MP cameras.

By taking cat pictures and printing them out on a giant canvas larger than a basketball court, Samsung demonstrated how well its latest camera sensor captures details.

Several software tweaks are included with the ISOCELL HP3 for better results as well. The camera uses Tetra2 pixel binning technology to merge 16 adjacent pixels into one larger pixel that can absorb more light data, resulting in brighter and more detailed photos, especially under challenging conditions.

A new ISOCELL HP3 sensor will also up Samsung's autofocus game. As Samsung's camera division adopted the new Super QPD technology, each pixel has autofocusing capabilities and uses a system that detects phase differences in both horizontal and vertical directions by placing a single lens over four adjacent pixels.

Moreover, Samsung will switch to an upgraded Smart ISO Pro feature for HDR imaging, resulting in more accurate colours and a faster focus lock experience. To create an even wider dynamic range, the new version relies on a triple-shot approach to take three images at three different ISO levels instead of the dual-ISO approach that combines two images captured at high and low ISO settings.

Moreover, Samsung increased the RAW capture capability from 10-bit to 14-bit. Aside from native 8K recording without cropping, the new Samsung sensor is capable of shooting 4K videos at 120 frames per second, as well as full-HD slo-mo videos at 480 frames per second.

As Samsung generally reserves camera upgrades for Galaxy S flagships, the 200MP sensor won’t appear in a Galaxy phone this year. It is likely that Samsung’s new ISOCELL HP3 will be found in Chinese brands like Vivo and Oppo, where they make their Find X and X Series flagships. The Galaxy S23 Ultra is likely to break cover in Q1 2023.