The next big event after the WWDC keynote is Apple's iPhone 14 unveiling in September.

Interestingly, strings of data found in the first developer beta of iOS 16 seem to confirm a feature of the iPhone 14 Pro that has been circulating lately, namely always-on display support.

Other iPhone 14 rumors suggest a slightly modified form factor on the Pro models, as well as what may very well be a dramatic improvement in the camera performance. Despite this, Apple sometimes delivers iPhone features that are different from the ones people actually care about.

Apple users have pointed out for years that they would prefer a thicker device with better battery life. Apple, on the other hand, spent years prioritizing a sleek form factor before reversing course once Jony Ive left the company.

Yoni Heisler, a lifelong Mac user, and Apple enthusiast has been writing about technology since 2008 and has written numerous articles about Apple and the wider industry. He has written for Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW.

When Yoni is not writing or analyzing the latest developments at Apple, he enjoys attending Improv shows in Chicago, playing soccer, and getting hooked on the latest TV shows, such as The Walking Dead or Broad City.