A subscription-based loyalty program will replace Uber's free loyalty program

By TechThop Team

Posted on: 15 Aug, 2022

With the closing down of Uber Rewards, the ride-hailing giant will be focusing more on its subscription-based Uber One membership program, rather than its free loyalty program.

In 2018, Uber introduced its rewards program as a kind of frequent flyer program that rewards riders for rides and deliveries through Uber Eats. 

Once those points are accumulated, future rides and deliveries will be discounted. As of November 2021, Uber One offers members perks like 5% off certain rides or delivery orders and unlimited $0 delivery fees on food orders of over $15 and groceries over $30 for $9.99 per month or $99.99 annually.

Uber said in an email that was picked up by The Verge that users can still earn points through its legacy rewards program until August 31, and that the points can be redeemed through October 31. 

A company update announced that Uber Rewards would be shutting down on November 1, 2022. Uber Rewards users earned 1 point for every Uber Pool dollar spent, 2 points for every UberX dollar spent, and 3 points for every Premium dollar spent. 

Members would earn points to move up the loyalty ladder, from Blue to Gold to Platinum to Diamond. Diamond members get access to highly rated drivers, free delivery on three Uber Eats orders, better customer service, and free upgrades.

Uber will continue to offer phone support for Diamond users, but additional perks will only be available by subscribing. One-month free access to Uber One will be offered to existing Rewards members, but with a charge thereafter. 

It is easy to break even with the Uber One subscription if you order Uber Eats more than twice a month. However, plenty of users may not see the money-saving benefits.

A request for clarification from Uber regarding the reasons for shutting down the Rewards program did not immediately receive a response. 

It is possible that the company did not see the same returns and user loyalty as it would have expected from the program and believes that a subscription offering will yield better results.

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