By TechThop Team
Posted on: 22 Sep, 2022
In addition to revamping its Partner Program and monetizing Shorts films, the firm today unveiled a new service for content producers that use music as a soundtrack for their videos: Current beta testing for Creator Music.
In addition to offering a vast database of songs for producers to explore, search, and buy, this new website will also lay out the prices associated with the music rights in plain language.
They can choose tracks with a new revenue-sharing option that allows both content producers and music rights owners to profit from their work.
The modifications were unveiled at today's Made on YouTube live event when the firm discussed its strategies for keeping the community of video creators despite the mounting threat posed by TikTok.
Several improvements were made public throughout the Event, with the main goal being to increase the income of creators.
For eligibility in the current Partner Program, YouTubers must have at than 1,000 subscribers and 4,000 watch hours in the previous year.
Shorts artists can now sign up for the Partner Program if their videos have received at least 10 million views in the past 90 days on the site.
These creators will receive 45% of the money generated by the ads on their videos as Partner Program participants.
However, YouTube is also making it easier for producers to locate musical accompaniment for their videos using Creator Music.
Creators can utilize this new resource to look for the songs they have in mind or to look for songs within the budget they have established for the project.
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