By TechThop Team
Posted on: 24 Sep, 2022
Latin American entrepreneurs and investors are feeling cautious optimism amid uncertain global conditions.
According to the Digital Transformation Report this year, Latin America has been booming with technology for a decade.
By 2021, venture investment had reached $16 billion, nearly fourfold what it had been.
Despite funding this year, regional investments remain higher than ever, supporting cautious optimism.
Latin America's digital transformation has reached an inflection point in the past five years, with the birth of its first unicorn.
It is still unclear how local players should play their hand after the dust settles after the market turbulence.
It will lose money if it ignores austerity calls, but it will gain greatly if it capitalizes on its unique post-pandemic position.
Due to pandemic-related factors, tech adoption has declined in developed countries.
Due to a return to historical usage levels, market darlings that thrived during the pandemic have reduced headcounts.
A distinct advantage of digital adoption in Latin America is that it has not caused a hangover. Rather, a range of tech adoption indicators suggests a two- to three-year gain.
In addition to 2020's step-function gains, e-commerce penetration, grocery delivery, and telemedicine usage have continued to gain momentum.
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