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Here are some ways in which Adobe and Salesforce are improving customer experience


Here are some ways in which Adobe and Salesforce are improving customer experience

By TechThop Team

Posted on: 23 Sep, 2022

Increasing customer satisfaction

Two major marketing tool companies took swings to enhance customer experience this week, bringing the idea to the next level.

The feedback results

The customer experience could become a reality over time if these two moves are made simultaneously.

The achievement

The concept of 'customer experience' is somewhat vague. Customer satisfaction is what you strive to achieve, regardless of whether they interact with you in person or online.

The effective way

When that does not work, you know it, but the effect can be more subtle than a big smile on a face-to-face or a successful outcome on the web.

Ignorance of problems

By taking the extra step to prevent problems before they happen or designing elegantly, you can reduce friction in a product.

The experience is positive

Nowadays, companies should generate positive experiences for customers based on all the data we have about them.

Too many sources

It's about preventing problems before they happen or designing them elegantly so they won't happen again.

Gathering of data

These data are gathered and used by Salesforce and Adobe, two of the biggest companies.

The added advantage

Adobe recently purchased Figma for $20 billion and its marketing tools to increase customer service.

The way is new

A new feature of Salesforce's Genie platform was announced at the company's Dreamforce conference.

The goal is ultimate

Though it works with the platform and outside partners like Snowflake and Amazon, its ultimate goal is to make customers happy.

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