By TechThop Team
Posted on: 23 Sep, 2022
Two major marketing tool companies took swings to enhance customer experience this week, bringing the idea to the next level.
The customer experience could become a reality over time if these two moves are made simultaneously.
The concept of 'customer experience' is somewhat vague. Customer satisfaction is what you strive to achieve, regardless of whether they interact with you in person or online.
When that does not work, you know it, but the effect can be more subtle than a big smile on a face-to-face or a successful outcome on the web.
By taking the extra step to prevent problems before they happen or designing elegantly, you can reduce friction in a product.
Nowadays, companies should generate positive experiences for customers based on all the data we have about them.
It's about preventing problems before they happen or designing them elegantly so they won't happen again.
These data are gathered and used by Salesforce and Adobe, two of the biggest companies.
Adobe recently purchased Figma for $20 billion and its marketing tools to increase customer service.
A new feature of Salesforce's Genie platform was announced at the company's Dreamforce conference.
Though it works with the platform and outside partners like Snowflake and Amazon, its ultimate goal is to make customers happy.
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