By TechThop Team
Posted on: 22 Aug, 2022
Elon Musk announced Sunday that Tesla will increase the price of its 'full self-driving' beta software, the automaker's advanced driver assistance system, in North America to $15,000.
The celebrity executive said orders made before September 5 would be honored at $12,000 for deliveries after the 5th.
A Tesla owner can also upgrade their car in two minutes to FSD by the following Musk on Twitter. In response to a question about whether the $199 monthly subscription option for FSD would increase in price, Musk did not say.
The controversial ADAS price has been raised not once before, and it is likely not to be the last time.
It was announced in January 2022 that Tesla would increase the one-time payment from $10,000 to $12,000.
Musk said last month that FSD was “ridiculously cheap” considering the value of the service, which Musk expects to deliver full autonomy by the end of this year, rather than just some automated driving features.
In the first half of the year, the number of FSD-equipped vehicles appeared to remain flat at around 100,000. Despite its name, FSD cars cannot drive themselves - they require the driver to remain alert and take command when necessary.
In light of this distinction, the California Department of Motor Vehicles recently accused Tesla of falsely advertising its FSD and Autopilot ADAS.
The price hike will also take place once FSD Beta version 10.69.2, which Tesla began rolling out Saturday, is widely available.
It boasts upgrades like improved unprotected left turns, 17% fewer pedestrian and bicyclist velocity errors, and a “deep lane guidance” module for smoother lane changes.
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