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The biggest personal data repository is coming to Amazon; and it's not good


By TechThop Team

Posted on: 13 Aug, 2022

It is argued that if governments seek access to this information, it risks becoming a single point of failure for democracy.

If you ask Alexa, Amazon's smart speaker, she might spy on you. According to her, she only sends audio back to Amazon when you say the wake word. The help section of your Alexa app has more information and a privacy notice from Amazon.' 

Amazon's smart speaker captures and stores a sea of data that this response sounds naive. In order to determine how much data Echo collects, Dave Bryant, who created and sold a multi-million dollar e-commerce store, requested all of his personal information from Amazon. The data ended up being 1.28 GB.

He found that Alexa accounts for 90 percent of Amazon's data storage. Using all the information it gathers from our family's interactions with Alexa, Amazon is probably trying to build a comprehensive profile of our family. How many people are in our family? Are there any kids in the house? In a blog post, Bryant wrote, 'and so on.'.

2lemetry was a Denver-based startup that developed a platform for tracking and managing IP-enabled machines and other connected devices that Amazon acquired in 2015.

It then acquired the smart-camera-equipped doorbell startup 'Ring' for $1 billion three years later. Amazon's investment will enable Rings' products to integrate with Alexa APIs and features so that customers can access camera feeds from their Echo Show and Fire TV devices using voice commands. 

Amazon acquired Blink, a startup known for its proprietary chip-based home security cameras and video doorbells, for an estimated $90 million in December 2018. By acquiring Ring after Blink, Amazon expanded its position in the security industry.

Amazon.com users with Echo smart speakers spend more than other Amazon shoppers, according to Consumer Intelligence Research Partners. Amazon.com users who owned Echo smart speakers spent around $1,700 on Amazon.com in 2017, $700 more than the average Amazon shopper and $400 more than the average Prime member.

It is important for customers to be able to order new items or reorder previous purchases using Amazon's voice-controlled digital assistant, Alexa.The company has added new devices that will be controlled by Alexa, taking advantage of user comfort zones.

Alexa would interact differently with IoT devices when it hit the market. As soon as the program receives the command 'Alexa, turn on the light', it queries the manufacturer's servers to find out what the bulb's current state is. The light would be turned on once Alexa had confirmed the switch had been turned off. 

It has now been recommended by Amazon and Google that smart home manufacturers reverse this connection in their code. As a result, the light bulb must constantly communicate its condition to the hub.The company has also developed or acquired technologies that have raised privacy concerns in the past.

It uses the personal information of its users to improve its services - “When you use our voice, image, and camera services, we use your voice input, photographs, videos, and other personal information to answer your questions, deliver the service you request, and improve our services.”

In spite of the company's claims that the data it collects is used for personalization and to enhance users' online experiences, it reveals a lot about them. As the continuous feed is received from different devices, it is able to keep track of the day-to-day activities of the users, which is perhaps the most creepy aspect of Amazon's personal data repository. 

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