By TechThop Team
Posted on: 18 Aug, 2022
Fox's free streaming service Tubi is now available in Costa Rica, Ecuador, El Salvador, Guatemala, and Panama - doubling the company's global presence and signaling its interest in capturing Latin American audiences.
These five Latin American countries now have access to Tubi's library and can watch titles on desktops, iPhones, iPods, Apple TVs, LG TVs, Samsung TVs, Roku TVs, Amazon Fire TV Sticks, Android TV OS devices, VIDAA Smart OS devices on Hisense TVs, Google TVs, and Microsoft Store on Windows devices. The only country not supported by Roku is Ecuador.
Free movies like “The Green Hornet,” “Hellboy,” “American Psycho” and others are available for viewing in the five countries, along with regional TV series like “Atrapada”, “El Sexo Debil” and “Bienvenida Realidad,” and “The Nanny,” “Bewitched” and “Married with Children” with localized versions. Also, Tubi will offer “Masters of Sex” and “L.A.’s Finest”.”
There have been fewer expansions of Tubi into other countries than with its competitors. Disney+ is currently available in 80 countries, to reach 160 countries by 2023. There are 190 countries where Netflix is available.
In addition to the aforementioned five Latin American countries mentioned previously, Tubi is also available in the United States, Canada, Mexico, New Zealand, and Australia. As Latin America is a growing market and a major focus of streaming services, Tubi's expansion in Latin America improves its position in the race for global expansion.
Across Latin America, LABS predicts that streaming subscriptions will double over the next three years, reaching 110 million viewers by 2025. TechCrunch reported that the company has not yet determined whether to expand into Latin America.
Adam Lewinson, Tubi's chief content officer, said: 'We're thrilled to launch our platform in these Latin American countries, offering viewers a mix of local content, favorite Spanish-language shows, and Hollywood titles.'
Tubi in Mexico has seen tremendous growth in such a short period, which makes us eager to expand further into Latin America.' A localized Spanish-language Tubi app was launched in Mexico in 2021 in partnership with TV Azteca, a media company with four television networks.
The streaming service touts an increase of 60% in Mexican viewing time and 40% in Mexican viewers since its announcement on Thursday.
Tubi's monthly active users increased by nearly 40% in Fox's fourth-quarter earnings yesterday. A total of 51 million active users had been announced by the streamer in the quarter prior. Tubi had 33 million users last year.
Lachlan Murdoch, CEO of Tubi, stated on Wednesday's earnings call that the company will continue to invest judiciously in the company to reach a $1 billion run-rate revenue within the next few years. As part of its investment in Tubi, Fox acquired the platform in 2020 for $440 million. A 45% increase in revenue was seen by the service in the past year.
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