The move to electrification will be a 'game changer' for Lamborghini, CEO says

By TechThop Team

Posted on: 22 Aug, 2022

The Urus Performante was launched at Pebble Beach by Lamborghini CEO Stephan Winklemann.The Monterey Car Week 2022 is here. It's a pleasure to be here with Lamborghini CEO Stephan Winkelmann. It's a big reveal here at Pebble Beach today. It is a pleasure to have you with us, Stephan. Let us know what's behind us right now.

It's a Lamborghini Urus Performante, Stephan Winkelmann. The Quail Lodge is hosting the world premiere today. The car is lower, wider, lighter, and more powerful than its predecessor. As a result, it's essentially a super sports car dressed up as an SUV.Is it important for you to launch this car, one of your most popular models, at Pebble Beach Week, at Monterey Car Week?

As the Monterey Car Week grows in prominence, not only for the press in the US, but also globally, I believe it will become increasingly important. In addition to that, it is also very important that we have a lot of customers and people who are able to trust the brand. The result is a melange, and that is incredible.

It must have been one of Lamborghini's best years, if not the best year ever, in 2021. It looks like 2022 will be a good year as well. In terms of performance, how important is this new Urus?

As far as 2022 is concerned, it has been an incredible year. As a result, we had the most successful first six months of the year. Furthermore, the first half of 2021 had a better operating result than the entire year. It was already a record year.

STEPHAN WINKELMANN: This is incredible what we've achieved. The number of cars we are able to produce is always greater than the number of cars we sell. The Lamborghini you buy today will not arrive until 2024 if you purchase it today. In addition, the economy is no longer stable, so making forecasts is difficult.

The car is one of the first, I believe, three cars coming out in the next few months. When can we expect a hybrid Lamborghini?

STEPHAN WINKELMANN: We're going to start hybridizing next year. The following year of the Aventador will be the first hybrid car in '23, followed by the next in '24. We will then see the hybridization of the Urus in '24. In '24, there will be the follower to the Huracan, also a hybrid. The entire lineup will be hybridized by 2024.

Lamborghini has a Cor Tauri plan to electrify its entire lineup and have an electric car out in the latter half of this decade. I wanted to ask you about that. In what way is the plan going so far?

STEPHAN WINKELMANN: Absolutely. It is necessary for us to get approval for this car. As a small company, it's obvious that we aren't large. As a result, we need to organize things. In 2028, the fourth model will be a full electric car.

I spoke with you yesterday. The topic was synthetic fuels, which you mentioned. It's a big part of the Audi group, which is Lamborghini's parent company. Could that be a solution to keeping on extending the life of naturally aspirated and gas-powered cars?

STEPHAN WINKELMANN: I think we'll have two out of four cars fully electrified by the end of the decade. In regards to super sports cars, we need to see what we can do after 2030, if there is an opportunity with synthetic fuels or if there is a ban on petrol engines, as is becoming more common, at least in the European Union.

It's not something we have to decide right now. Nevertheless, it is clear that we must wait some time before making a decision. Lamborghini should be pleased about this. It's not necessary to decide now.

The last stop is Monterey Car Week, a remarkable event where we're meeting clients, meeting people, fans of cars, and, of course, Lamborghini. Is there anything you are most excited about the future of Lamborghini?

STEPHAN WINKELMANN: For us, the thrill is living in a time where a game changer is becoming a type of car that has never existed before, and for our customers to continue to realize their dreams of owning luxury cars. It is a challenging task. The fact that they can be a part of it makes me very proud and honored.

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