The new TikTok feature allows creators to share their stories on Facebook and Instagram

By TechThop Team

Posted on: 18 Aug, 2022

While Facebook and Instagram are busy cloning TikTok within their apps as Reels, TikTok is rolling out a new feature that will bring the short-form video app's content to more places across Meta's social networking platforms.

The video-sharing service confirmed to TechCrunch it's launching a new feature that will allow users to share their TikTok Stories with rival social networks, including Facebook and Instagram.

In your app, you might not see the feature yet, as the company said it only recently began rolling it out. As Meta has been working on downranking recirculated TikTok videos in Reels, the move could improve TikTok's visibility on its platforms.

The Meta team stated that it would prioritize original content across Instagram and Facebook Reels, noting that its algorithms would keep an eye out for watermarks - such as the one TikTok uses on its videos.

While TikTok Stories could offer creators a new way to share their work with their followers on other social networks, it is important to consider that they won't have to compete with Reels for attention.

A new sharing interface for TikTok Stories was discovered by product intelligence firm Before, users could share their stories directly with TikTok friends by tapping their profile picture in the share sheet.

The same interface also allows users to save the videos to their device, delete it or change their privacy settings. Now, this sharing option will include a row of popular social apps, as well as an option to copy a link to the video, as indicated by and TikTok images.

With the new row, you can share to Reddit, Facebook, Instagram, or Instagram Stories. Facebook Reels and Instagram Reels cannot be cross-posted. Here's how to share TikTok Stories, not TikTok videos. 

A story may consist of a static image or a video, similar to other social networks. It's not a backdoor way to share TikToks outside of Reels unless creators cross-post their TikTok videos to their TikTok Stories.

The TikTok Stories feature wouldn't be a good fit for Reels either, because TikTok Stories tend to contain more casual or personal posts or Q&As between the creator and their fans in a similar way that you will see on Instagram Stories.

The new feature, however, could be a great way for a creator who primarily publishes on TikTok to reach followers who use other popular social networking apps more often, with little or no effort on their part, to expand their following.

As of yet, TikTok has not confirmed when the feature will be fully rolled out to its global user base. TikTok Stories, however, is still in global testing. The app may or may not launch with this new sharing option, or it may be changed by the time the public launch occurs.

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