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Meta settles Facebook tracking case for $37.5 million - TechThop

Meta settles Facebook tracking case for $37.5 million

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A $37.5 million settlement has been reached between Meta and Facebook.

The lawsuit

A lawsuit that accused the parent company of Facebook of violating users' privacy by tracking their movements without consent through their smartphones was settled for $37.5 million by Meta Platforms Inc (META.O), which was included as a defendant in the action. 

Preliminary settlement

The preliminary settlement of the planned class action lawsuit was submitted on Monday in the federal court in San Francisco, and the approval of the deal is required by the judge. 

Allegations on Facebook to breach California law

It resolved allegations that Facebook had breached California law and its own privacy policy by acquiring data from users who had switched off Location Services on their mobile devices. The allegations had been made that Facebook had violated the law in California. The users claimed that even though they did not want to share their locations with Facebook, the company inferred where they were based on their IP (internet protocol) addresses, and then used that information to send them targeted advertising despite the fact that they did not want to share their locations with Facebook. 

The settlement announcement

The settlement announced on Monday applies to Facebook users in the United States who began using the platform after January 30, 2015. Meta asserted that she had done nothing wrong by accepting to the settlement. 

Chief Executive Officer Mark Zuckerberg

On Tuesday, it did not react right away to requests for a statement that were made. Facebook and its Chief Executive Officer Mark Zuckerberg testified before the United States Congress in June 2018 that the business utilises location data "to help advertisers target people in particular places." 

Advertisements over person’s privacy

Menlo Park, California is where Facebook is headquartered. It provided the following illustration: users who dined at specific restaurants may receive posts from friends who also ate there, as well as advertisements from businesses who wished to provide services in the surrounding area. 

Lundy et al v Facebook Inc

The legal action was initially initiated in November of 2018. According to the documents relating to the settlement, the attorneys representing the plaintiffs could ask for up to thirty percent of the money that was awarded on Monday to cover their fees. The case is known as Lundy et al. v. Facebook Inc. and is being heard in the United States District Court for the Northern District of California as case number 18-06793.

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